This year, AVJennings turned 80 years young. To celebrate, they’ve just launched an ’80 Day Sale’ campaign. The deal: customers are gifted with a tasty $8,000 when they purchase an AVJennings property within the next 80 days.
To spread the word, the brand needed an integrated campaign utilising TV, online and press – and they needed it quickly.
What was Doppio’s big idea? We thought that, as a customer, receiving $8,000 – on top of existing government incentives – makes the deal a whole lot sweeter. So we decided to use cake to communicate the fact!
Together with award-winning animator Glen Hunwick (Glenart Productions), we produced a 30 second stop-motion animation, starring 892 home-baked, hand-iced cupcakes. We also created a series
- Latest Work
Following up their successes in 2010 and 2011, Doppio has once again been recognised at the 2012 REBRAND 100® Global Awards with a distinction for their work on the Media Access Australia brand.
Doppio’s rebrand of Media Access Australia was a strategic response to a significant business shift, which required a clearly articulated purpose in order to attract further funding from a wider audience.
“MAA has evolved and taken on new areas of interest, the rebranding was an important part of showing that we are not staid and static and are always refreshing our approach to making media accessible.” – Alex Varley, CEO, Media Access Australia
This award is further testament to Doppio’s proven success and experience in the brand sphere, across all sectors.<
The International Red Cross and Red Crescent Movement is made up of 186 National Societies — including the Australian Red Cross — and has more than 100 million volunteers worldwide.
All volunteers, members and staff are guided by the Fundamental Principles of humanity, impartiality, neutrality, independence, voluntary service, unity and universality – which guide all of the Movements’ activities.
These principles, while powerful and persuasive words, are somewhat overused when talking about humanitarian efforts. Australian Red Cross needed a strong creative platform in order to energise internal staff and volunteers, while deepening understanding of the real meaning behind The Power of Humanity.
By bringing these static concepts to life through connecting
“Today’s the day” is all about taking on new challenges to improve quality of life, whatever they may be!
The 2011 Blackmores Annual Report puts the “Today’s the day” brand campaign into an investor relations context – it provides an opportunity to highlight and showcase the years successes while simultaneously focussing on the goals and ambitions of Blackmores’ staff.
This the third consecutive year Doppio has designed the Blackmores Annual Report.
Officially launched at Cannes Film Festival this week, Optimism is an Australian and UK collaborative production company.
‘DISCOBOLUS’ commemorates the involvement of the Australian Greek community in the Sydney 2000 Olympic and Paralympic Games.