The social and economic development of Parramatta is a state-significant priority. Located at the true geographical heart of the Sydney Metropolitan Area, and experiencing rapid population growth, Parramatta’s new resident profile is that of a culturally diverse, highly skilled community with a strong preference for urban living.

In 2010, Parramatta was included in Sydney’s jobs rich ‘Global Arc’ firmly establishing it as the conduit between Sydney’s highest concentration of economic assets and the growing labour force of Central and Western Sydney.

In 2012, the Government Architects Office and Parramatta City Council launched Design Parramatta, a collaborative, design-led reinterpretation of the City. Parramatta’s public spaces, streets and lanes will be re-imagined through a series of blue-sky projects that will act as a catalyst for the transformation of the city. These public spaces are essential to supporting growth and defining Parramatta as a 21st century city.

Doppio were engaged to develop the new brand to clearly articulate the purpose and ambitions of the project, as:

“An intelligent and transformative design project, which invites Australia’s leading designers and thinkers to develop a visionary blueprint for Parramatta City’s public realm: as the heart of greater Sydney and the central driving force of our nation’s most significant economic region.”

The Design Parramatta brand needed to imbue ambition and creativity. It’s a progressive concept that will have real long-term social, economic and ecological benefits for the City of Parramatta and its people.

The brand has a real role in de-bunking the current negative perceptions of Parramatta and repositioning the city as a progressive heart for a new generation.

This year, AVJennings turned 80 years young. To celebrate, they’ve just launched an ’80 Day Sale’ campaign. The deal: customers are gifted with a tasty $8,000 when they purchase an AVJennings property within the next 80 days.

To spread the word, the brand needed an integrated campaign utilising TV, online and press – and they needed it quickly.

What was Doppio’s big idea? We thought that, as a customer, receiving $8,000 – on top of existing government incentives – makes the deal a whole lot sweeter. So we decided to use cake to communicate the fact!

Together with award-winning animator Glen Hunwick (Glenart Productions), we produced a 30 second stop-motion animation, starring 892 home-baked, hand-iced cupcakes. We also created a series of press ads/posters, a microsite and an eDM.

Doppio are also working with AVJennings on a comprehensive brand review at a time of significant business realignment and strategic growth.

We are delighted to announce that a short time ago our work for Taronga Zoo’s Lemur Forest Adventure reached its completion, and construction has now begun on the new exhibit!

Above you can see a snippet of some of the concept work we did for the exhibit in creating a custom typeface to use across the interpretation on the site. The concept for the type references nature, using forest textures to form wood block stamps which create the final typeface.

The new exhibit promises to be a delightful new addition the zoo, incorporating new world principles that combine play and learning. It’s also Taronga’s first barrier-less visitor experience, so lets hope those little Lemurs behave! We hope that soon enough we will be meeting our new furry friends. Stay tuned for further updates.

Doppio have been appointed to work with Batessmart architects on the fitout of Corrs Chambers Westgarth’s corporate offices at 8 Chifley plaza. Its a fabulous building by internationally renowned architect and urbanist, Lord Richard Rogers of Rogers Stirk Harbour + Partners, in conjunction with Lippmann Associates. Lord Rogers is the winner of the world’s highest architectural honour, the Pritzker Prize. He is best known for public buildings that push the boundaries of both technology and design to become international landmarks and showpieces of environmental sustainability.

We’re delighted to have won the pitch to produce this year’s Cancer Institute NSW annual report! All hands on deck this week with designers designing and photographer Ant Geernaert out and about shooting some nice portraiture around NSW.

Davidson Whaling Station is a precious and complicated site just south of Eden, and was the longest-operating shore-based whaling station in Australia: and the last shore-based station to close down.

The site’s strategic location and high natural and cultural site values provide a platform for the Whaling station to become a potential tourism destination for people with a diverse range of interests and backgrounds.

The development of a brand for the Whaling Station is an important consideration in the future planning for the site, and its adaption as a potential tourism destination. In order to have a role and/or presence in the tourism sector, this site must clearly articulate its purpose, its value, and market its heritage at every opportunity. Financial viability and sustainability will be important considerations, and the brand will be essential in generating commercial interest and viability. To effectively complete in the highly competitive tourism sector the site needed a compelling story, expressed through its brand assets and personality.

Leveraging from both the energy from their recent acquisitions and rebrand, as well as their extensive distribution reach, ClearView were poised to affirm their position as strong and ambitious players in the competitive Financial Services market. The 2011 Annual Report provided an opportunity to focus on their ambition, growth strategy, and business readiness.

In April 2011, the Premier announced changes to the NSW public sector. As part of these changes, the Department of Family and community Services (FACS) was established. FACS delivers services to some of the most disadvantaged individuals, families and communities in NSW enabling vulnerable people build stronger, more sustainable and inclusive communities. By utilising personal case-studies and staff-hlighlights to punctuate the document, the large Report became easy to navigate and was able to convey at a glance some of the excellent work the department had undertaken in the previous year.