Leveraging from both the energy from their recent acquisitions and rebrand, as well as their extensive distribution reach, ClearView were poised to affirm their position as strong and ambitious players in the competitive Financial Services market. The 2011 Annual Report provided an opportunity to focus on their ambition, growth strategy, and business readiness.

In April 2011, the Premier announced changes to the NSW public sector. As part of these changes, the Department of Family and community Services (FACS) was established. FACS delivers services to some of the most disadvantaged individuals, families and communities in NSW enabling vulnerable people build stronger, more sustainable and inclusive communities. By utilising personal case-studies and staff-hlighlights to punctuate the document, the large Report became easy to navigate and was able to convey at a glance some of the excellent work the department had undertaken in the previous year.

Following up their successes in 2010 and 2011, Doppio has once again been recognised at the 2012 REBRAND 100® Global Awards with a distinction for their work on the Media Access Australia brand.

Doppio’s rebrand of Media Access Australia was a strategic response to a significant business shift, which required a clearly articulated purpose in order to attract further funding from a wider audience.

“MAA has evolved and taken on new areas of interest, the rebranding was an important part of showing that we are not staid and static and are always refreshing our approach to making media accessible.” – Alex Varley, CEO, Media Access Australia

This award is further testament to Doppio’s proven success and experience in the brand sphere, across all sectors.

Melissa Bertolini, MD of Doppio attributes the agency’s success to their Asset Building™ process, which underpins each project, bringing purpose, relevance and clarity to brands in each of the sectors. “We believe that good design equals good business. We want to do good things with design – both in terms of the commercial value of the work we produce, and how this works affects the world we live in.” Bertolini adds.

The REBRAND 100® Global Awards is the first and most respected recognition for repositioned brands. Each year, an international and multidisciplinary mix of industry experts convenes to jury this annual competition.

To see the award winning REBRAND 100® entry, click here, or view our MAA case study via the link below.

Sometimes it really helps to step back from what you’re working on to have a look at the bigger picture.

This is particularly helpful, when what you need to step back from is 20 metres of large scale wall graphics!

This week at Doppio, we are practicing the art of storytelling. In this particular tale, the protagonists are the Lemurs in residence at Taronga Zoo; and the setting is the soon to be constructed Lemur Forest Adventure precinct.

It is a story which began 250 million years ago… and, without spoiling the ending, concludes in a most unexpected way.

Telling such a complex story graphically, and across such a large scale, has definitely been a journey of its own – however, our biggest challenge? Finding the floor space to view our work in progress!

Stay tuned for the dramatic dénouement – coming soon to a famous Sydney landmark near you.

What do you think of when you hear the words humanity, impartiality, neutrality, independence, voluntary service, unity and universality?

To the Australian Red Cross, these are the Fundamental Principles guiding all activities. However, to internal staff and volunteers – the meaning was less clear.

By placing these powerful concepts into a real life context, incredible stories started to come to life.

To see more, go to our latest work.

The International Red Cross and Red Crescent Movement is made up of 186 National Societies — including the Australian Red Cross — and has more than 100 million volunteers worldwide.

All volunteers, members and staff are guided by the Fundamental Principles of humanity, impartiality, neutrality, independence, voluntary service, unity and universality – which guide all of the Movements’ activities.

These principles, while powerful and persuasive words, are somewhat overused when talking about humanitarian efforts. Australian Red Cross needed a strong creative platform in order to energise internal staff and volunteers, while deepening understanding of the real meaning behind The Power of Humanity.

By bringing these static concepts to life through connecting each principle to real-life actions, programs and case studies from the field, we were able to create a compelling platform from which inspiring stories could be told – while also creating covetable items for staff and volunteers to wear and use with pride.

Most of us have heard, Google’s analytics evangelist, Avinash Kaushik’s quote: “Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better.”

Doppio recognises the role of purposeful planning when developing energetic and authentic communities through social platforms—and the impact these communities can have on building brand and business when undertaken thoughtfully and often from beyond the marketing department. Forbes magazine recently interviewed Anthony Bradley, of Gartner Research, to gather his thoughts on what makes a genuinely social organisation. Read more at: http://www.forbes.com/sites/danschawbel/2011/11/07/how-to-become-a-social-organization/

Many people with disabilities — including blindness, deafness, mobility and learning disabilities — are excluded from mainstream audiovisual media. This exclusion is proven to have profound effects on educational outcomes, workforce participation and social inclusion.

“Today’s the day” is all about taking on new challenges to improve quality of life, whatever they may be!

The 2011 Blackmores Annual Report puts the “Today’s the day” brand campaign into an investor relations context – it provides an opportunity to highlight and showcase the years successes while simultaneously focussing on the goals and ambitions of Blackmores’ staff.

This the third consecutive year Doppio has designed the Blackmores Annual Report.