What do you think of when you hear the words humanity, impartiality, neutrality, independence, voluntary service, unity and universality?

To the Australian Red Cross, these are the Fundamental Principles guiding all activities. However, to internal staff and volunteers – the meaning was less clear.

By placing these powerful concepts into a real life context, incredible stories started to come to life.

To see more, go to our latest work.

The International Red Cross and Red Crescent Movement is made up of 186 National Societies — including the Australian Red Cross — and has more than 100 million volunteers worldwide.

All volunteers, members and staff are guided by the Fundamental Principles of humanity, impartiality, neutrality, independence, voluntary service, unity and universality – which guide all of the Movements’ activities.

These principles, while powerful and persuasive words, are somewhat overused when talking about humanitarian efforts. Australian Red Cross needed a strong creative platform in order to energise internal staff and volunteers, while deepening understanding of the real meaning behind The Power of Humanity.

By bringing these static concepts to life through connecting each principle to real-life actions, programs and case studies from the field, we were able to create a compelling platform from which inspiring stories could be told – while also creating covetable items for staff and volunteers to wear and use with pride.

Most of us have heard, Google’s analytics evangelist, Avinash Kaushik’s quote: “Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better.”

Doppio recognises the role of purposeful planning when developing energetic and authentic communities through social platforms—and the impact these communities can have on building brand and business when undertaken thoughtfully and often from beyond the marketing department. Forbes magazine recently interviewed Anthony Bradley, of Gartner Research, to gather his thoughts on what makes a genuinely social organisation. Read more at: http://www.forbes.com/sites/danschawbel/2011/11/07/how-to-become-a-social-organization/

Many people with disabilities — including blindness, deafness, mobility and learning disabilities — are excluded from mainstream audiovisual media. This exclusion is proven to have profound effects on educational outcomes, workforce participation and social inclusion.

“Today’s the day” is all about taking on new challenges to improve quality of life, whatever they may be!

The 2011 Blackmores Annual Report puts the “Today’s the day” brand campaign into an investor relations context – it provides an opportunity to highlight and showcase the years successes while simultaneously focussing on the goals and ambitions of Blackmores’ staff.

This the third consecutive year Doppio has designed the Blackmores Annual Report.

Ezisound is a virtual healthcare platform specialising in hearing solutions where people can seek advice on hearing health, confidentially and conveniently, in the privacy of their own homes. Doppio produced strategy and branding for Ezisound which addresses the stigma attached to hearing loss amongst an increasingly independent audience by encouraging them to become their own hearing health advocates.

It’s that time of year again, where we gather together all our hard work from the past year for our submission for the REBRAND 100 awards.

Doppio has had a number of rebrand projects represented in the REBRAND 100 awards over the last few years, however this year we are more involved than ever with our very own MD, Melissa Bertolini, being selected as one of ten Jurors on the 2012 panel.

The 2012 REBRAND 100 jury is a multidisciplinary mix of prominent, international, industry experts and we are very excited that one of our own is amongst such great company.

To check out the other Jurors, visit: http://www.rebrand.com/2012-jury and to read Melissa’s official REBRAND 100 profile, visit: http://www.rebrand.com/2012-jury-melissa-bertolini

To help solidify their new brand, Doppio was engaged to design the Cure Cancer 2010 annual report. This annual report showcases the researchers and success stories of the past year.

Officially launched at Cannes Film Festival this week, Optimism is an Australian and UK collaborative production company.

On Friday, while the sun was shining, the Doppio team headed out to get a feel for what makes a fantastic playground – all in the name of research, of course.

See below for our rigorous, analytical conclusions.