Celebrating another REBRAND 100® win!
Following up their successes in 2010 and 2011, Doppio has once again been recognised at the 2012 REBRAND 100® Global Awards with a distinction for their work on the Media Access Australia brand.
Doppio’s rebrand of Media Access Australia was a strategic response to a significant business shift, which required a clearly articulated purpose in order to attract further funding from a wider audience.
“MAA has evolved and taken on new areas of interest, the rebranding was an important part of showing that we are not staid and static and are always refreshing our approach to making media accessible.” – Alex Varley, CEO, Media Access Australia
This award is further testament to Doppio’s proven success and experience in the brand sphere, across all sectors.
Melissa Bertolini, MD of Doppio attributes the agency’s success to their Asset Building™ process, which underpins each project, bringing purpose, relevance and clarity to brands in each of the sectors. “We believe that good design equals good business. We want to do good things with design – both in terms of the commercial value of the work we produce, and how this works affects the world we live in.” Bertolini adds.
The REBRAND 100® Global Awards is the first and most respected recognition for repositioned brands. Each year, an international and multidisciplinary mix of industry experts convenes to jury this annual competition.
To see the award winning REBRAND 100® entry, click here, or view our MAA case study via the link below.