Tag Archives: Branding

6 February 2012

Putting the Power of Humanity to action

What do you think of when you hear the words humanity, impartiality, neutrality, independence, voluntary service, unity and universality?

To the Australian Red Cross, these are the Fundamental Principles guiding all activities. However, to internal staff and volunteers – the meaning was less clear.

By placing these powerful concepts into a real life context, incredible stories started to come to life.

To see more, g

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6 February 2012

Red Cross

Actions speaking louder than words

The International Red Cross and Red Crescent Movement is made up of 186 National Societies — including the Australian Red Cross — and has more than 100 million volunteers worldwide.

All volunteers, members and staff are guided by the Fundamental Principles of humanity, impartiality, neutrality, independence, voluntary service, unity and universality – which guide all of the Movements’ activities.

These principles, while

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31 October 2011

Media Access Australia

The real-world expert

Many people with disabilities — including blindness, deafness, mobility and learning disabilities — are excluded from mainstream audiovisual media. This exclusion is proven to have profound effects on educational outcomes, workforce participation and social inclusion.

Industry Setting

A relatively young company, Media Access Australia (MAA) began life in 1982 as the Australian Captioning Centre. After a period of rapid growth, MAA evolved into Australia’s only independent not-for-profit organisation devoted to increasing access to media for people with disabilities. MAA had ambitious plans in the area of access; however, their brand didn’t provide a strong platform to realise these goals.

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17 May 2011

Optimism

Creative collaboration + inspired films

Officially launched at Cannes Film Festival this week, Optimism is an Australian and UK collaborative production company.

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25 March 2011

Debunking the ‘boring’ accessible website myth

MAA embodying Inclusion through technology

Australia’s only independent non-profit media access organisation, Media Access Australia, has launched a new accessible website designed by Doppio. Showcasing innovative design and the latest web technologies, the site meets international standards of web accessibility so people with a wide range of disabilities can effectively use the site.

Doppio designed the site as part of a larger rebranding project for Media Access Austra

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4 March 2011

Paradise Found

The hidden beauty of The Davidson Whaling Station Historic Site

The Davidson Whaling Station Historic Site (DWSHS), located on the shores of the Kiah Inlet at Twofold Bay on the south coast of NSW, is a hidden gem.

Close to the port town of Eden, DWSHS was the longest-operating shore-based whaling station in Australia and the last of its type to close down. The site itself is located in a remote region that is not highly accessible, and with amazing views of Twofold Bay—through Kiah inlet to

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14 February 2011

Have we met?

What happens when identity design crosses the line from ‘inspired by’ to ‘completely ripped off’

The blogosphere has been buzzing over the conspicuous and astonishing theft of Landor’s City of Melbourne mark for Shenzhen’s Fantasia MIC Plaza.

Popping up on Chinese design site AD110.com in mid Janurary, the two identities are shown side-by-side to properly showcase their similarities. And by similar – I mean they are entirely and perfectly identical.

It is unclear which side of the opinion fence AD110 fall

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23 September 2011

ezisound

Your hearing. Your way.

Ezisound is a virtual healthcare platform specialising in hearing solutions where people can seek advice on hearing health, confidentially and conveniently, in the privacy of their own homes. Doppio produced strategy and branding for Ezisound which addresses the stigma attached to hearing loss amongst an increasingly independent audience by encouraging them to become their own hearing health advocates.

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15 September 2011

Jury Duty

It’s that time of year again, where we gather together all our hard work from the past year for our submission for the REBRAND 100 awards.

Doppio has had a number of rebrand projects represented in the REBRAND 100 awards over the last few years, however this year we are more involved than ever with our very own MD, Melissa Bertolini, being selected as one of ten Jurors on the 2012 panel.

The 2012 REBRAND 100 jury is a mult

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1 December 2010

Doppio appointed by Pastabilities for Rebrand

We are delighted to have been appointed by Australian owned and made pasta brand PASTABILITES, to develop a creative strategy and brand revitalisation for their artisan pasta range. This is PASTABILITIES first comprehensive brand review since the they were established in 2003, and is part of a larger business growth strategy. This appointment was won off the back of Doppio's recent international REBRAND award for Remedy Products and builds on

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