28 March 2012
Celebrating another REBRAND 100® win!
A distinction for Media Access Australia
Following up their successes in 2010 and 2011, Doppio has once again been recognised at the 2012 REBRAND 100® Global Awards with a distinction for their work on the Media Access Australia brand.
Doppio’s rebrand of Media Access Australia was a strategic response to a significant business shift, which required a clearly articulated purpose in order to attract further funding from a wider audience.
“MAA has evolved and taken
13 January 2012
Looking beyond the social bandwagon
Most of us have heard, Google’s analytics evangelist, Avinash Kaushik’s quote: “Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better.”
Doppio recognises the role of purposeful planning when developing energetic and authentic communities through social platforms—and the impact these communities can have on building brand and busine
14 February 2011
Have we met?
What happens when identity design crosses the line from ‘inspired by’ to ‘completely ripped off’
The blogosphere has been buzzing over the conspicuous and astonishing theft of Landor’s City of Melbourne mark for Shenzhen’s Fantasia MIC Plaza.
Popping up on Chinese design site AD110.com in mid Janurary, the two identities are shown side-by-side to properly showcase their similarities. And by similar – I mean they are entirely and perfectly identical.
It is unclear which side of the opinion fence AD110 fall
25 November 2010
GAPgate: Lessons to be learnt
The beauty of retrospect
By now we’re all familiar with “GAPgate”: First, the unceremonious launch of a new logo for US clothing empire, GAP, followed with a quick but equally unceremonious retreat, and not before setting the GAP brand careering headlong into a potential public relations disaster.
So, with the beauty of retrospect, we can now ask ourselves what lessons can we derive from one of the biggest retail rebranding debacles in recent hist
