26 September 2011
Blackmores
Today's the day
“Today’s the day” is all about taking on new challenges to improve quality of life, whatever they may be!
The 2011 Blackmores Annual Report puts the “Today’s the day” brand campaign into an investor relations context – it provides an opportunity to highlight and showcase the years successes while simultaneously focussing on the goals and ambitions of Blackmores’ staff.
This the third consecutive year Dopp
8 September 2010
Baulderstone
Rebranding an industry icon
How to give new life to one of the oldest and largest brands in Australia’s construction sector? Baulderstone were positioned as the ‘smart’ player in the market – able to draw on its heritage to amplify its ability to tackle complex and challenging projects. However, the brand was being underpinned by lifestyle focussed imagery and a tone of voice that did not support the complexity and sophistication of the major projects being delivered.
Industry setting
Baulderstone, formerly Baulderstone Hornibrook, is one of the oldest and largest players in Australia’s construction industry. The brand’s solid heritage and experience is evidenced through their creation of iconic landmarks such as the Sydney Opera House and ANZAC Bridge while also delivering sophisticated and highly complex infrastructure projects such as the Cross City Tunnel, the Melbourne City Link Project,
