Tag Archives: Strategy

6 February 2012

Putting the Power of Humanity to action

What do you think of when you hear the words humanity, impartiality, neutrality, independence, voluntary service, unity and universality?

To the Australian Red Cross, these are the Fundamental Principles guiding all activities. However, to internal staff and volunteers – the meaning was less clear.

By placing these powerful concepts into a real life context, incredible stories started to come to life.

To see more, g

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6 February 2012

Red Cross

Actions speaking louder than words

The International Red Cross and Red Crescent Movement is made up of 186 National Societies — including the Australian Red Cross — and has more than 100 million volunteers worldwide.

All volunteers, members and staff are guided by the Fundamental Principles of humanity, impartiality, neutrality, independence, voluntary service, unity and universality – which guide all of the Movements’ activities.

These principles, while

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13 January 2012

Looking beyond the social bandwagon

Most of us have heard, Google’s analytics evangelist, Avinash Kaushik’s quote: “Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better.”

Doppio recognises the role of purposeful planning when developing energetic and authentic communities through social platforms—and the impact these communities can have on building brand and busine

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31 October 2011

Media Access Australia

The real-world expert

Many people with disabilities — including blindness, deafness, mobility and learning disabilities — are excluded from mainstream audiovisual media. This exclusion is proven to have profound effects on educational outcomes, workforce participation and social inclusion.

Industry Setting

A relatively young company, Media Access Australia (MAA) began life in 1982 as the Australian Captioning Centre. After a period of rapid growth, MAA evolved into Australia’s only independent not-for-profit organisation devoted to increasing access to media for people with disabilities. MAA had ambitious plans in the area of access; however, their brand didn’t provide a strong platform to realise these goals.

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23 September 2011

ezisound

Your hearing. Your way.

Ezisound is a virtual healthcare platform specialising in hearing solutions where people can seek advice on hearing health, confidentially and conveniently, in the privacy of their own homes. Doppio produced strategy and branding for Ezisound which addresses the stigma attached to hearing loss amongst an increasingly independent audience by encouraging them to become their own hearing health advocates.

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