
6 February 2012
Putting the Power of Humanity to action
What do you think of when you hear the words humanity, impartiality, neutrality, independence, voluntary service, unity and universality?
To the Australian Red Cross, these are the Fundamental Principles guiding all activities. However, to internal staff and volunteers – the meaning was less clear.
By placing these powerful concepts into a real life context, incredible stories started to come to life.
To see more, g
- IN DISCUSSIONE  
- Activation,
- Branding,
- Charity,
- Strategy  

6 February 2012
Red Cross
Actions speaking louder than words
The International Red Cross and Red Crescent Movement is made up of 186 National Societies — including the Australian Red Cross — and has more than 100 million volunteers worldwide.
All volunteers, members and staff are guided by the Fundamental Principles of humanity, impartiality, neutrality, independence, voluntary service, unity and universality – which guide all of the Movements’ activities.
These principles, while
- Latest Work  
- Activation,
- Branding,
- Charity,
- Strategy  

13 January 2012
Looking beyond the social bandwagon
Most of us have heard, Google’s analytics evangelist, Avinash Kaushik’s quote: “Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better.”
Doppio recognises the role of purposeful planning when developing energetic and authentic communities through social platforms—and the impact these communities can have on building brand and busine
- IN DISCUSSIONE  
- Opinion,
- Social Media,
- Strategy  

31 October 2011
Media Access Australia
The real-world expert
Many people with disabilities — including blindness, deafness, mobility and learning disabilities — are excluded from mainstream audiovisual media. This exclusion is proven to have profound effects on educational outcomes, workforce participation and social inclusion.
Industry Setting
A relatively young company, Media Access Australia (MAA) began life in 1982 as the Australian Captioning Centre. After a period of rapid growth, MAA evolved into Australia’s only independent not-for-profit organisation devoted to increasing access to media for people with disabilities. MAA had ambitious plans in the area of access; however, their brand didn’t provide a strong platform to realise these goals.


