31 October 2011
Many people with disabilities — including blindness, deafness, mobility and learning disabilities — are excluded from mainstream audiovisual media. This exclusion is proven to have profound effects on educational outcomes, workforce participation and social inclusion.
Industry Setting
A relatively young company, Media Access Australia (MAA) began life in 1982 as the Australian Captioning Centre. After a period of rapid growth, MAA evolved into Australia’s only independent not-for-profit organisation devoted to increasing access to media for people with disabilities. MAA had ambitious plans in the area of access; however, their brand didn’t provide a strong platform to realise these goals.
25 March 2011
Australia’s only independent non-profit media access organisation, Media Access Australia, has launched a new accessible website designed by Doppio. Showcasing innovative design and the latest web technologies, the site meets international standards of web accessibility so people with a wide range of disabilities can effectively use the site.
Doppio designed the site as part of a larger rebranding project for Media Access Austra
23 September 2011
Ezisound is a virtual healthcare platform specialising in hearing solutions where people can seek advice on hearing health, confidentially and conveniently, in the privacy of their own homes. Doppio produced strategy and branding for Ezisound which addresses the stigma attached to hearing loss amongst an increasingly independent audience by encouraging them to become their own hearing health advocates.
17 September 2010
There are still widespread misconceptions and stereotypes about people with an intellectual disability. Along with a common belief that people with a disability are not able to make a significant contribution to the community – they are often denied opportunities to experience life, to explore their potential and achieve success, because it is assumed that their potential is limited. The Special Olympics Australia brand had the potential to break through common stereotypes and empower people.
Industry Setting
Special Olympics are a global not-for-profit organisation whose central goal is to transform the lives of people with an intellectual disability through participative sport. Each week in Australia, dedicated volunteers provide quality sports training to almost 4000 athletes in over 250 sports clubs across the country. Those who participate in Special Olympics improve their fitness, develop greater self-confid
15 September 2010
The St Hilliers brand had grown organically over the years, based on mutually beneficial relationships with all stakeholders founded on respect and trust. However, to support future growth and reflect their evolution, St Hilliers needed to examine and evaluate whether their brand message was consistent and coherent across the different divisions and their business activities – internally and externally.
Industry Setting
Established in 1989 by Proprietor Tim Casey, St Hilliers is one of Australia’s leading, private property groups providing expertise and services in property development, property funds management, contracting and asset management. At the time of this project the impact of the GFC was being fully realised by Australia’s construction industry.
Challenge
The challenge was to define the br
2 September 2010
In Australia’s highly competitive domestic tourism market, the Central Eastern Rainforests Reserves of Australia was limited in its capacity to compete with other high-value tourism experiences due to low brand awareness. However, it was this ‘undiscovered’ quality which presented the brand with it’s greatest opportunity.
Industry Setting
Gondwana Rainforests are a world-heritage listed series of rainforests areas along the NSW and QLD coasts. Spectacularly beautiful and entirely accessible, these places have the same world-heritage value as Fraser Island and Kakadu – but none of the consumer recognition.
Challenge
In Australia’s highly competitive domestic tourism market, the previous brand ‘Central Eastern Rainforests
9 August 2010
“I’m sorry, you have cancer” – 1.4 million people a year have to hear this news as the search continues to improve prevention, detection and treatment outcomes for patients with cancer. However, questions are often raised about the number of cancer charities in Australia. What do they all do? Why are there so many organisations? We set about to cut through consumer charity fatigue to reposition one of Australia’s most progressive and vital Cancer Charities.
Industry setting
Cancer fundraising by not-for-profit foundations and charities is an essential and critical part of the cancer control effort in Australia. Cure Cancer bridges a critical gap in the cancer research segment by funding talented young post-doctoral researchers at the start of their careers – when they need it most. This money has been strategically targeted to support young researchers with innovative ideas, ena
